Popscone
Popscone began with a simple question: “How can we make scones, which can easily crumble, more convenient to eat?” Inspired by popcorn, Popscone is a new type of dessert that reimagines scones in small, bite-sized pieces that are easy to pick up and enjoy. The name Popscone combines “popcorn” and “scone,” and the product is packaged in a can so it can be enjoyed conveniently anytime, anywhere.
To communicate the product’s core keywords, “fun, easy, and enjoyable,” I designed a lively, playful wordmark with a bouncy character. I also developed graphic motifs inspired by the distinctive shape of the bite-sized scones and used a diverse color palette to create a bright and playful brand identity across the packaging.
A key challenge was helping customers intuitively understand a completely new type of product. I incorporated transparent areas into the packaging, allowing the scones inside to remain visible so customers could immediately see their size and shape and understand what Popscone is. I also designed sealing stickers to distinguish Popscone’s eight flavors while securely sealing the packaging. The stickers use Popscone’s distinctive shape and flavor-inspired elements to give each flavor its own character.
Brand Identity,
Packaging