nal.c
nal.c is an online platform brand offering a variety of products for children. The name nal.c comes from the Korean word nalssi, meaning “weather,” and reflects the idea of enjoying nal.c products throughout Korea’s four distinct seasons and changing weather. To express the brand message, “Enjoy every season with nal.c,” I created a playful character symbol inspired by the sun, a familiar symbol of weather. Its bright and friendly character conveys the cheerful personality of a children’s brand. The sans-serif logotype has rounded corners for a friendly look and is designed to work flexibly across various applications. The same simple, rounded visual style extends to the brand’s symbol illustrations and icons, maintaining consistency throughout the overall brand identity.
For the graphic system, I developed a visual language called “Outside the Window,” inspired by the changing weather seen through a window. Applied consistently across social media posts and various brand applications, the system creates a cohesive visual identity for nal.c. The character symbol was designed to expand with different graphic elements and expressions for each season. By reflecting changing weather and seasons through different variations of the character, I created a richer and more expressive brand identity for nal.c.
Brand Identity