miffy and the Magical Mailbox
This special interactive exhibition was held in Korea to celebrate the 70th anniversary of Miffy. The exhibition is organized into eight zones: Magic Mailbox, Home Sweet Home, Little Square, Forest, Dream Hill, Happy Birthday Miffy, Dear Friend Dick Bruna, and Gallery. Each exhibition zone was designed with media art and interactive installations, allowing visitors to experience stories alongside Miffy and her friends. I participated in the spatial planning of the exhibition and led the planning and design of all exhibition graphics.
Environmental Graphics, IP Graphics
Less is more.
In the 1,650 m² exhibition space, I focused on presenting the various looks of Miffy and her friends while maintaining Dick Bruna's design philosophy, "Less is more." The character introduction zone, maps, and signage were newly designed in keeping with the identity of the Miffy IP.
Library
I planned a square-shaped book display for Miffy. The design focused on creating a library-inspired atmosphere while keeping it clean.
Dick Bruna zone
The Dick Bruna zone recreates the artist's studio, allowing visitors to explore his creative process and world. To add a playful detail to the exhibition, recreated the Miffy tile artwork found in Dick Bruna’s neighborhood.