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Loicloud Flow

I designed the brand identity for Loicloud Flow, another sub-brand of Loicloud specializing in capturing the body in its natural form. While maintaining a visual connection to the existing Loicloud identity, I developed visual motifs that express the natural curves of the body and the texture of skin.
These motifs were applied to a body-recording notebook and packaging for items used during photoshoots, including underwear and beverages, creating Flow’s natural and elegant visual identity.



Brand Identity





                   





Loicloud Flow
- Duration: 2025
- Client: Loicloud
- Role: Art Direction · Identity Design 100%



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