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I’m Pie Anniversary Pattern

I developed a special pattern for I’M PIE following the brand’s rebranding. While maintaining I’M PIE’s existing brand tone, I focused on adding a sense of celebration to packaging for special occasions.The pattern features elements inspired by tarts, pies, cakes, and flowers often seen at celebrations. Using the pattern, I planned and designed a range of brand applications and also supervised the production process.

Pattern Design, Brand Identity









I’m Pie Anniversary Pattern
- Duration: 2022
- Client: I’m pie
- Role: Art Direction 50% · Pattern Design 50% · Brand Applications 100%
-  Collaborators: Graphic Designer


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