Goma
I developed the brand identity for GOMA, an art studio for children. With the slogan “Expansion of Idea, Expression and Space,” GOMA aims to broaden children’s ideas and ways of expression while respecting their individuality and diversity. To reflect these values in the visual identity, I designed a logotype in which a series of expanding ovals forms the letter G, the first letter of GOMA. The distinctive form of ovals expanding at different angles was developed into a graphic motif and further into a visual system that expresses GOMA’s sense of individuality and freedom.
To further embody “expression” as a core value, I developed the act of drawing itself as another visual motif. Using the most fundamental elements of drawing, points, lines, and shapes, the graphics convey a sense of free expression and enrich GOMA’s visual identity. I participated in the interior planning, selecting and coordinating key elements such as wall colors, lighting, flooring materials, and decorative objects to ensure that the brand’s mood and identity were consistently reflected throughout the space.
Brand Identity