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Chaekgaok Special Coffee Packaging

I designed the special coffee bean packaging for Chaekgaok, a hand-drip coffee shop run by Lee Doo-heon of the Korean band Five Fingers. The packaging was inspired by the lyrics of two of his well-known songs, “Red Roses on Wednesday” and “Dawn Train.”
Based on Chaekgaok’s main brand color, I added gold for the smooth, high-acidity coffee and black and gray for the fuller-bodied, more intense coffee, visually reflecting the distinct characteristics of each blend.

Brand Application 

















 
Chaekgaok Special Coffee Packaging
- Duration: 2021
- Client: Chaekgaok
- Role: Application Design 100%


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