Chaekgaok
Chaekgaok is a cultural space and hand-drip coffee shop that hosts live performances every weekend. Its distinctive architectural form is optimized for live sound, and the shape of the space itself has become a defining feature of Chaekgaok. I simplified the existing brand identity and designed a range of applications based on the refined system. The design focuses on highlighting Chaekgaok’s distinctive red symbol while maintaining a clean and consistent visual identity.
Brand Application
Ambition Sports