Bota nouveau
Bota nouveau is a cosmetics brand featuring probiotic and prebiotic extracts made from 14 traditional Korean herbal ingredients naturally fermented over three years, with a strong focus on the distinctive qualities of its ingredients. I simplified the existing brand logo and developed the visual system and packaging design for Bota nouveau’s new Fine line.
I wanted the packaging to capture the distinctive yet pleasant scent created through the fermentation of the ingredients. Focusing on the experience of encountering the scent when first opening a cosmetic product, I translated this moment into the packaging experience. The exterior was kept clean and simple, showing only the Fine line’s visual system, while opening the package reveals a pattern inspired by the line’s key ingredients. The packaging structure also reflects the brand’s commitment to sustainability, using an assembly method that requires no adhesive.
Brand Identity, Packaging