6 Care
6 Care is a health supplement brand that promotes a balanced life based on six key elements of health. Focusing on “balance” as the brand’s core value, I developed a packaging grid system inspired by traditional Korean jogakbo, known for its sense of balance and harmony. I reflected the divided structure of jogakbo, where lines create distinct sections while maintaining a sense of balance and harmony, in the brand identity and extended it to the packaging design.
To convey a sense of trust as a health supplement brand, I created a medium-saturation color palette. I also applied icons representing 6 Care’s six key health elements, blood sugar, immunity, sleep, nutrition, digestion, and stress, to each package, allowing customers to easily understand the key information about each product.
Brand Identity, Packaging