1 Sleek
I was responsible for the brand identity design and product direction for 1 Sleek, a MagSafe card wallet brand. Based on the brand message, “Always Sleek. Experience Simplicity Perfected.” I designed the logo around the mathematical property of 1, which remains unchanged when raised to any power. By placing “sleek” in the exponent position of the number 1, the logo visually expresses the brand’s idea of maintaining a singular, complete value in any situation.
Brand Identity